Be Fly Utopia: A New Approach to Sales Center Design

Longer Design's Innovative Take on Creating a Warm Life Experience Center

Longer Design's Be Fly Utopia is a sales center that breaks away from the conventional. The project's name, derived from the phrase "if you are fragrant, the butterfly will come", reflects the customer-oriented and craftsman spirit that the design embodies. The design is not just a business environment, but a complete industrial community center and a spatial ecosystem. It is a testament to the brand's commitment to creating spaces that are not just functional, but also emotionally resonant.

The design's unique properties lie in its departure from the traditional sales office concept. Instead of focusing on marketing and decoration, the design incorporates elements of a coffee shop, library, and life experience hall. The aim is to create a warm life experience center for the community, allowing potential homeowners to envision the true life of the community in the future.

The project, covering a total of 225 square meters, uses natural materials and colors to create a relaxed, friendly, and warm atmosphere. The first floor, which primarily serves as a coffee shop, uses fashionable materials. The ground features 300 times 1200 gray tiles, randomly patterned on the surface to give the impression of years of polishing. The counter top uses popular bread bricks, and a neutral gray tone is selected. The staircase, bookcase, and bar use the log color to render the whole space fresh and natural.

The design process was not without its challenges. During the construction of the project, a conflict arose between the fire sprinkler on the second floor and the top modeling. The designer had to change the top processing method and redesign the modeling. Despite these challenges, the final design is a testament to the designer's ability to adapt and innovate.

The design was awarded the Golden A' Interior Space, Retail and Exhibition Design Award in 2020. This award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, Be Fly Utopia is a testament to Longer Design's innovative approach to design. It is a project that not only redefines the concept of a sales center but also creates a warm and welcoming space for potential homeowners. It is a design that truly embodies the spirit of "if you are fragrant, the butterfly will come".